Blooming Thoughts

Our blog explores the fascinating world of sustainable floristry, sharing insights, techniques, and stories that'll inspire your journey in this ever-evolving field. From innovative arrangements to eco-friendly practices, we're here to nurture your growth.

Latest Articles

Eco-friendly floral arrangements featuring local Malaysian blooms
August 28, 2023

Embracing Biodegradable Materials in Modern Floral Design

When I first started working with biodegradable floral foam alternatives, I won't lie — it was frustrating. But these small challenges led to bigger innovations in my work. Now I can't imagine going back to those petroleum-based products when there are so many beautiful, earth-friendly options available.

A workshop setting where sustainable floristry techniques are being taught
July 14, 2023

Finding Your Signature Style in Sustainable Floristry

Your unique approach is what'll set you apart in this field. Sometimes I catch myself trying to copy what's trending on social media — and then I remember that my best work happens when I trust my instincts. Let's talk about how your background, experiences, and personal aesthetic can blend into something distinctly yours.

June 5, 2023

The Business Side of Ethical Floristry

Balancing profit with purpose isn't always straightforward. I've made plenty of mistakes along the way — charging too little, undervaluing my time, not explaining the worth of sustainable practices to clients. Here's an honest look at pricing strategies that honor both your work and your values.

Jexira Zontax, sustainable floristry expert and founder

Meet Jexira Zontax

Hey there! I'm the founder of this platform and have been knee-deep in flower stems for over 15 years. Born and raised in Malaysia, I've always been fascinated by our incredible local flora — and heartbroken watching traditional floristry methods take such a toll on our environment.

My background is a bit unusual. I studied environmental science before falling in love with floral design, which probably explains my obsession with sustainable practices. When I'm not teaching or arranging flowers, you might find me hiking through Malaysia's rainforests, usually stopping every five minutes to photograph some interesting plant!